Branding + Identity Ideation


What is Etern Atelier?

Etern Atelier is a Spanish company focused in designing womenswear collections targeted to a high-end market. The collections are designed and manufactured in Barcelona.


Consumer profile:
Etern Evening is designed to a high-end market. A woman, who is both elegant and sophisticated. She has an active social life, sees the importance of dressing to fulfill her own desires as well as those of others. Etern Evening must be at the high-end of the market satisfying the needs of the most demanding woman, the kind who searches for exclusivity in her wardrobe. The next step after Etern Evening is Haute Couture made to measure.


01 . The logotype










02 . Brand Guidelines



03 . Identity



04 . Digital Channels