Innovative UX for Smart Cities

Designing the future of urban package deliveries

Droppo is a public last-mile package delivery solution for Smart Cities. A zero-emission solution thanks to its 100% electric fleet. Delivering 13x more packages per delivery vehicle thus reducing city traffic and current parking issues. It also reduces city CO2 transit emissions by 45%.

01 . What's the problem to be solved?

Less Traffic | Less C02 emissions
Much cheaper

5 Quick delivery electric vehicles (QDEVs) drive 100 km to cevor what currently needs 69 vans driving 10935 km

02 . How does Droppo solve the problem?

Droppo is currently working with numerous European smart cities to help them meet their CO2 reduction targets with its public transport solution.

Droppo

Delivering the Future

03 . The Design Intervention

The goal was to build tools on a variet of platforms and surfaces so the user would experience the enviromental change while having their packages delivered in the most seamless way possible..

Asking and challenging the user by focus groups and user testings

Notes + Ideas + Conclusions

From Branding to Experience

Logo development started by exploring 4 different paths. A couple of iterations were enough to choose the final direction.

A branded interface supporting a nailed interaction

During the first stage of the UX design, quick sketches were drawn on paper in order to define the key screens and the set of features and tools and their placement within the entire flow. After this handmade sketches and its analysis, the next stage was mainly developed on Sketch, designing a pixel perfect set of app pages. See below the final approved visual design that was applied over the whole user experience.

Prototype example

Click to view the interactive prototype created as past of the design process >

Almost ready to go on the streets

Here's the first industrial design approach and the suggested situation on the streets.

So the final test was on the road literally. All the neccesary elements for delivery, were deployed on the streets for final testing.

Some conclusions

First of all, I had the privilege of participating in a solution for an imminent problem in our cities.
As a design consultant, your voice sounds louder inside a company. An external view has a "clean" + "fresh" perspective to tackle a problem. That effect, gets empowered even more when the team and the founders, are confident and trust in your recommendations.
This project introduces innovation from different perspectives, so it demands up-to-date design approaches and cutting-edge knowledge. Imagining and creating present/futuristic designs was challenging. It was also very exciting to be part of a change that is working to introduce an enviromental technology.

"Current Smart Cities demand Smart Design solutions".

www.droppo.city

World´s 1st zero-emission public delivery network Micro neighbourhood HUBs connected via centralized smart routing system for Smart Cities.

Role + Location

UX + UI + Branding Experience Consultant
Barcelona

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